Thank you for your time and help. Here are examples of how to use natural language disclosures. Disclosures must be mentioned near the product mention and should be prominent. If not, read this post to find out everything about FTC and its disclosure guidelines. Avoid using complicated terms, irrelevant material, and technical jargon that a reasonable consumer can't easily comprehend. Keep sharing this information with your friends, family, and followers to spread more information about FTC Disclosure … It requires all affiliate marketers to disclose their financial relationship with the products and brands that they endorse. Amended Enforcement Policy Statement Concerning Clear and Conspicuous Disclosure in Foreign Language Advertising and Sales Materials - 16 CFR Part 14 Date: June 26, 1998 Utility menu For example, if you are promoting a product via youtube video, your disclosure should be mentioned during the same video. Thank you for making it so simple and easy to create a proper and compliant privacy policy! Disclosures should be placed in close proximity of the claims being made. What the FTC Says About Affiliate Disclosures, How to Handle Privacy Access Requests Under the AU Privacy Act, Business Transfer Clause in a Privacy Policy, Free Terms and Conditions Sample Template, Free GDPR Data Processing Sample Template. Promotional Mentions that link back to a post with a disclosure. If the post does not contain proper disclosure, you will be contacted by Sway to make appropriate changes. Affiliate link disclosure is an FTC mandated practice. Additionally, your disclosures must be clear and straightforward. Please note that #Sweeps is not sufficient. I tried these supplements and lost 15 lbs. Words like ‘click here,’ ‘fine print,’ ‘terms & conditions,’ ‘disclaimer’ etc. When readers click on the hyperlink, they're taken to a full and informative affiliate disclaimer page: The disclosure has to be made prominent enough to draw a consumer's attention to it. Please note that legal information, including legal templates and legal policies, is not legal advice. There might be a case where you are not getting compensated in cash but kind. An appropriate disclosure would read: Ad. Danya Banya is a very good example of repetition of disclosures. An ultimate guide to FTC disclosure for affiliates is something every affiliate marketer must-read. The FTC has made it mandatory to disclose whenever there's an affiliate arrangement. By repeating the disclosure, it's far more likely that readers will notice at least one of them and be informed. They feel more comfortable, trusting, and leaning towards people who are transparent about their business. The Federal Trade Commission (FTC) requires affiliate marketers to disclose that they are getting paid to promote the product. If the CTR is low, it means your FTC disclosure link has low visibility and needs a change of placement. If your sponsored content is on Instagram, a hashtag disclosure should not appear after a long string of other hashtags. Are you aware of the FTC disclosure for affiliates? These words do not communicate your relationship to the product. The disclosure should also be displayed in writing on your video at the same time. Starting a tweet with “Ad:” or “#ad” – which takes only 3 … If you participate in any affiliate marketing, you automatically become accountable to the FTC. I received X product to try as a part of a sponsored campaign for [Company Name]. This should be clear and conspicuous and use the statement for the blog disclosure listed above. When you are hyperlinking the text to your disclosure page, use clear anchor text.