Also get information on current severe weather watches and warnings in your area.

WYFF operates nine digital translators across the mountains of western North Carolina.

For its first two years on the air, the station operated from studio facilities located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Track rain, snow and storms in Greenville and South Carolina on the WYFF News 4 interactive radar. Access is distributed by the network's sister company NBCUniversal Television Distribution, while ET and Inside Edition are distributed by CBS Television Distribution. As part of the SAFER Act,[8] WYFF kept its analog signal on the air until July 12 to inform viewers of the digital television transition through a loop of public service announcements from the National Association of Broadcasters. Hearst Television participates in various affiliate marketing programs, which means we may get paid commissions on purchases made through our links to retailer sites. During the 1960s, channel 4 personalities included Dave Partridge, who succeeded Duncan as anchor of the station's 6:00 and 11:00 p.m. newscasts and Jim Phillips (who died in 2003, was also known as "the voice of the Clemson Tigers" radio broadcasts). It delays the Saturday edition of Today for one hour due to its morning newscast. WYFF 4 became the first television station in the Greenville/Spartanburg/Asheville market to begin broadcasting on a 24-hour daily schedule in the fall of 1988. The 1980s brought new talent to the station including anchor James Baker, sportscasters J.D. It also declined to carry Saturday Night Live (then known as NBC's Saturday Night) from its debut in 1975 to early 1978, NBC's daytime reruns of The Facts of Life from during the 1984–1985 season (which aired on WAXA-TV), game shows The Who, What, or Where Game (in favor of the local talk show Today in The Piedmont), Super Password and Time Machine (both of which aired throughout their runs on WAXA-TV) and the soap opera Santa Barbara (which was initially cleared by the station during its first few years on January 6, 1986, after the low-rated syndicated TV show America aired its final episode on January 3, 1986). After NBC Weather Plus ceased operations on December 1, 2008, WYFF converted the subchannel as a locally operated weather service, using the Weather Plus network's graphical user interface. In 1976, Kenn Sparks joined WFBC-TV as its evening anchor; earlier that year, the station expanded its 6:00 p.m.The Scene at Six newscast. WYFF continued to air Santa Barbara until its 1993 cancellation. Click on the Layers menu in the bottom right of the radar to select radar options like Current Conditions, Storm Tracks and Feels Like Temps. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM). The station is owned by the Hearst Television subsidiary of Hearst Communications. Visit Greenville's most reliable source for breaking news. Stan Olenik also joined the station from WSPA-TV; Goldsmith returned when Estes left the station in 1992. Check the latest weather conditions, get location-specific push alerts on your phone & view our Interactive Radar at any time with the WYFF News 4 app. WYFF News 4 is your source for the latest local headlines and live alerts. It ran NBC's early morning news program NBC News Overnight and simulcasts of the Home Shopping Spree and CNN Headline News during the overnight hours around this time. WYFF's studios are located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County. In 1998 Hearst-Argyle bought Pulitzer's entire television division, including WYFF-TV. On January 1, 2011, the subchannel changed its affiliation to This TV as a result of Hearst Television's affiliation agreement with the network.[4]. The program continued as The Rascal's Clubhouse after DuPuy's departure in 1978 and continued until 1982; Hoyle retired two years later. That includes cable systems within the Aiken and Columbia markets in South Carolina, areas of North Carolina within the Charlotte and Chattanooga, Tennessee markets, the Tri-Cities market in Tennessee and Virginia, and the Atlanta market in Georgia. WYFF has acquired the rights to the preseason games of the Carolina Panthers starting in the 2014–15 season. ... get location-specific push alerts on your phone & view our Interactive Radar at any time with the WYFF News 4 app. The station carries the majority of the NBC network schedule; however, it preempts the live broadcast of the fourth hour of Today, hosted by Hoda Kotb and Jenna Bush Hager (which is shown only on overnights at 2 a.m.). Pulitzer also acquired WXII-TV in Winston-Salem, North Carolina as part of the same deal.

Zoom in to your street or out to your region and view past and futurecast radar. [5] The station's digital signal moved from its pre-transition UHF channel 59, which was among the high band UHF channels (52-69) that were removed from broadcasting use as a result of the transition, to UHF channel 36 (the UHF channel 36 allocation was previously used for the analog signals of WCNC-TV and WATL in the respective nearby markets of Charlotte and Atlanta).

One of the station's popular children's programs was Monty's Rascals, debuting in 1960, hosted by Monty DuPuy and Stowe Hoyle as Mr. Doohickey (wearing a hat with an old Santa's beard), both of whom served as weathermen at channel 4. Although Pulitzer closed on its purchase of WXII later in the year, the acquisition of WYFF wouldn't be finalized for another two years until January 1985 as Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time that limited the number of stations one company can own to twelve; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia.

Watch live weekdays at 4:30am, 5am, 5:30am, 6am, 12pm, 4pm, 5pm, 5:30pm, 6pm and 11pm. Skip to content. Syndicated programs broadcast on WYFF include Live with Kelly and Ryan, Access Hollywood, The Dr. Oz Show, The Ellen DeGeneres Show, Entertainment Tonight and Inside Edition among others. WYFF's studios are located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County. In 1989, the station rebranded it's newscasts as News 4. NBC affiliate in Greenville, South Carolina, Television station in North Carolina, United States, Reception may vary by location and some stations may only be viewable with, transitioned from analog to digital broadcasts, "DTV Tentative Channel Designations for the First and Second Rounds", "UPDATED List of Participants in the Analog Nightlight Program", http://fjallfoss.fcc.gov/coals7/forms/search/cableSearchNf.cfm, "WYFF News 4 anchor, photojournalist tragically die when tree falls on SUV", "Subtropical Storm Alberto Kills News Anchor, Photojournalist in North Carolina", BIAfn's Media Web Database -- Information on WYFF-TV, https://en.wikipedia.org/w/index.php?title=WYFF&oldid=972825250, Television channels and stations established in 1953, Television stations in the Greenville–Spartanburg–Asheville market, Short description is different from Wikidata, Creative Commons Attribution-ShareAlike License, Mike McCormick – reporter and anchor, 2007–2018; killed while covering, Aaron Smeltzer - photojournalist, February 2018–May 2018; killed while covering Tropical Storm Alberto, This page was last edited on 14 August 2020, at 00:11. These translators serve as low-power, limited-area repeaters that bring the network's signal to towns in deep mountain valleys where the parent signal is blocked by the surrounding terrain.

Charlie Gertz retired as evening meteorologist in 1991. It ran Nightside in 1991. The show was moved to Saturday mornings in 1970, to accommodate the soap opera Bright Promise. The latest radar images, track and other maps for Tropical Storm Bertha. This icon serves as a link to download the eSSENTIAL Accessibility assistive technology app for individuals with physical disabilities. Get Greenville news and weather from WYFF News 4. Sign up to receive email alerts when severe weather happens in your area. You can also view current severe weather warnings & watches for Greenville on the WYFF 4 alerts page. You can also view current severe weather warnings & watches for Greenville on the WYFF 4 alerts page. Sign up to receive email alerts when severe weather happens in your area. [9], During the CATV period in the 1970s and 1980s, WYFF was once carried as far east as Cabarrus County, North Carolina and also as far north as Bristol, Virginia.[10]. In the mid-1970s, the station implemented the well-known "Arrow 4" as its logo, which was used in one form or another for many years until 1991.

WYFF, virtual channel 4 (UHF digital channel 30), is an NBC-affiliated television station licensed to Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina. [6][7] Through the use of PSIP, digital television receivers display the station's virtual channel as its former VHF analog channel 4. An earlier version of the program, Kids Korral, was hosted by Johnny Wright. Get the latest Greenville news and weather.

WYFF News 4 is your weather source for the latest Greenville forecast, radar, alerts, closings and video forecast. WFBC-TV began transmitting locally produced programming in color in February 1967.

The station is owned by the Hearst Television subsidiary of Hearst Communications. Hearst Television participates in various affiliate marketing programs, which means we may get paid commissions on purchases made through our links to retailer sites. All translators use PSIP virtual channel 4. On January 26, 2010, WYFF began broadcasting its local newscasts in widescreen standard definition.

In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM and WBIR-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. WYFF presently broadcasts 38½ hours of locally produced newscasts each week (with six hours on weekdays, four hours on Saturdays and 4½ hours on Sundays). Check the latest weather conditions, get location-specific push alerts on your phone & view our Interactive Radar at any time with the WYFF News 4 app.

Following the Pulitzer purchase, new arrivals at WYFF included Carl Clark, Kim Brattain and Carol Anderson – now Carol Goldsmith and co-anchor of the 5:00, 6:00 and 11:00 p.m. newscasts. In the late 1980s, Anderson was replaced by Annette Estes, who had previously worked at rival CBS affiliate WSPA-TV (channel 7). Visit WYFF News 4 today. WFBC/WYFF also preempted certain NBC programs over the years (most of which ended up on WAXA-TV (channel 40, now WMYA-TV); consisting mostly of children's programs including Alvin and the Chipmunks (which briefly aired on the station until 1986, when it moved to WAXA until it returned to WYFF in the late 1980s), Underdog, Kidd Video, Spider-Man and His Amazing Friends and Foofur (all four of which aired instead on WAXA-TV throughout their runs). WFBC was one of the few NBC affiliates that didn't clear The Monkees during its initial first run on NBC from 1966 to 1968 meaning western Carolina and northeast Georgia viewers missed out on the popular TV band starring Michael Nesmith, Micky Dolenz, Peter Tork and Davy Jones. Track rain, storms and weather wherever you are with our Interactive Radar.

The station's digital signal is multiplexed: Digital subchannel 4.2 originally carried "WYFF 4 Weather Plus," which operated as an affiliate of NBC Weather Plus. Share weather photos & videos you've captured on your phone, and you may see them in our newscast or on our website!