After the crashes of two Boeing 737 Max planes led to nearly 350 fatalities, Boeing grounded its 737 Max models, but faced consumer uncertainty over the safety of its product. These lessons are valuable for all marketers — regardless of industry — in the quest to level up. If you take your shirt off, people will see what’s under your shirt. AOL.cobrand = "amp-bon-article"; So in 2002, it took another step by offering mountain bikes to consumers too. And that's just what consumers continued to do. window.atwUAC = window.atwUAC || {}; With the promotion, the company realized it wasn’t the greatest idea not long after sending the brass knuckles out, and they quickly contacted journalists asking them to send back the brass knuckles. f.parentNode.insertBefore(e, f); URGENT: These refi rates won't last forever. He drinks it and he glances at one of his colleagues a “gotta hand it to ‘em, this stuff is pretty good” look as everyone cheers along. But for six long days in October 2010, Gap swapped their typeface to sans-serif Helvetica and transformed the navy blue background to a smaller, gradient box to the top and right of a lowercase p. The backlash was so severe that the company reversed its redesign in a matter of days. However, even the beloved motorcycle brand can go too far. The public was outraged, and Coca-Cola was forced to re-launch its original formula almost immediately. If you change your mind, here's how to allow notifications: A study commissioned by the company found brand awareness so strong that consumers said they would consider S&W not only for handguns, but for other products as well. The car debuted in 1981, but when the company failed less than two years later it had produced less than 9,000 vehicles. If you can pour the "ready-to-drink" coffee into a mug and microwave it, you can certainly pour yourself a mug of coffee from a coffeemaker. Here are the best right now: DUDEEEE THIS JUST HAPPENED IN MY STATS CLASS #zoomfail pic.twitter.com/vGZbH7JUrJ, Rule one of zoom: always be on mute. After an article focusing on Earring Magic Ken's style appeared in 'The Stranger' newspaper, Mattel discontinued production and recalled as many Kens off the shelves as they could. - window.adSetAdURL && window.adSetAdURL('/_uac/adpage.html'); Source: Coca-Cola “Innovate or die” is a big phrase in Silicon Valley. Rob Marvin is PCMag's Associate Features Editor. Little-Known VA Option Could Save Veterans Thousands, Experts urge Americans to refinance in 2020, How to get the cheapest life insurance online, I got a $1 million life insurance policy before having a family. (Credit: Chip Somodevilla/Getty Images), It's become increasingly clear that no organization holding US citizens' sensitive data deserves the implicit trust we give them. But then the company has managed to compile its own greatest hits compilation of bad marketing fails over the past ten years. (Photo by Drew Angerer/Getty Images). Whether it’s true or not, the impression is there, and Facebook can’t put the toothpaste back in the tube. What Would Make You Cancel a Video-Streaming Service. #zoomfail, Nothing worse than showing up to the wrong class…in the wrong country. magicNumber = sizeMnArray[e] In addition, as a response to Corfam, leather manufacturers began to lower prices and increase quality. The incident underscores how important implementing good design, hiring great designers, and performing user research is for a business. We’ve compiled some of the worst marketing fails in recent memory, with tidbits on what went wrong (and why), so that you don’t make the same in your marketing campaigns.