Also Read SWOT Analysis of Target Shares It has been reviewed & published by the MBA Skool Team. Basing its image of affordable luxury, Coach reaches out to a larger demographic compared to many of its higher-priced competitors in the luxury goods market such as Louis Vuitton, Prada, Gucci, Dooney & Bourke, and Cole Haan. Quizzes test your expertise in business and Skill tests evaluate your management traits. However, Michael Kors is perceived to be generally similar to Coach, with a slight edge in trendiness, design and quality, And, there are many players. Following are the Opportunities in Coach SWOT Analysis: 1.Increasing online sales all over the world 2.A perfectly viable global expansion plan 3.New and improved marketing initiatives to attract consumers. Luxury accessories maker Coach has been cutting back the prices of its bags, amid a global glut of purses that’s plaguing the once high-flying handbag industry. Coach Competition Competitors Below are the top 3 Coach competitors: 1.Dooney and Bourke 2. [])). +((!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+[])+(+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![]+!![])+(!+[]+(!![])+!![]))/+((!+[]+(!![])+!![]+[])+(!+[]-(!![]))+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])+!![]+!![]+!![]+!![]+!![]+!![])+(!+[]+(!![])-[])+(!+[]+(!![])+!![]+!![])+(!+[]-(!![]))+(!+[]+(!! Competition is fierce in all of these segments. Together they have raised over 1.7B between their estimated 408.7K employees. Have been around since 1941 and have attracted customers to their designs since then, 6.Multiple Channel and geographical coverage, 7.They are located in 730 cities and have about 12000 employees, 8. This process is automatic. 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Coach USA's revenue is the ranked 3rd among it's top 10 competitors. Perfectly depicted modern design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ere are the weaknesses in the Coach SWOT Analysis: 1.Too many different segments into  which they have spread leading to  low inventory turnover 2.Havnt been able to tap the growing economies which are a huge potential market. 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Coach Threats The threats in the SWOT Analysis of Coach are as mentioned: 1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition in the luxury goods segment 3.Economic recessions and downturns affecting their sales. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors. The content on MBA Skool has been created for educational & academic purpose only. Your browser will redirect to your requested content shortly. Making expensive and designer bags affordable all throughout the U.S. Below are the Strengths in the SWOT Analysis of Coach: 1.They have artistic craftsmanship of leather goods 2. Coach's main competitors are: Randa Accessories, Mulberry Group, LONGCHAMP COMPANIES, Kenneth Cole. The threats in the SWOT Analysis of Coach are as mentioned: 1.Dealing with fake merchandise which is increasing day by day 2.Large amount of competition  in the luxury goods segment 3.Economic recessions and downturns affecting their sales, 1.Dooney and Bourke 2.Louis Vuitton 3.Chanel. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. This article has been researched & authored by the Content & Research Team. SWOT Analysis is a proven management framework which enables a brand like Coach to benchmark its business & performance as compared to the competitors and industry. The companies are not associated with MBA Skool in any way. Among these higher-price competitors in the US, Dooney & Bourke and … The company finds itself in … MBA Skool is a Knowledge Resource for Management Students & Professionals. This process is automatic. Your browser will redirect to your requested content shortly. As a result, firms have limited pricing power—the consumer knows best. Known for their exquisite and stylish leather goods, Upper class segment of people with a high purchasing power. Our results show that Kate Spade surpasses Coach in terms of trendiness and design, while it is on par with Coach regarding the other aspects. In Coach SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. Product Innovation, Relevance and  Excellent value. 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(COH) competes in a number of retail segments including handbags, other leather goods, jewelry, accessories, watches, and eyewear. Please enable Cookies and reload the page. Competition: The biggest competitors of Coach are Salvatore Ferragamo, Louis Vuitton, Jimmy Choo, Michael Kors and Baggit. The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Coach competitors and includes Coach target market, segmentation, positioning & Unique Selling Proposition (USP).